Case Study -Mx

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UMM, Gineocological Clinics in Mexico City,  wanted an online display strategy to increase leads  and organic traffic to its coorporative website. 

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
 

Challenge

Avoid over-targeting existing visitors.

Solution

A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour.

Results

Achieved a Click Through Rate of 35.5% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 40%, beating the client’s target. February 2014 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%. Average of  8,000 visitor per month 2015

35.59% CTR

40% less CPA

272% ROI

From the client

These guys has built such a strong relationship with our organization that we consider them an extension of our I.T. department. We know that service is just a phone call or e-mail away and that we will receive the same level of they always makes us feel like we're their #1 customer.

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